Below you’ll find a walkthrough of how to get started with tracking your first experiment.

Choose the feature you want to test

Enter the name and URL of your chosen feature.

Write your hypothesis

Explain what you expect to happen when you make the desired change to the chosen feature. Be concise.

Setup Variants

Variant will be how you keep track of the changes your making. Variant A should be what the feature is currently and Variant B should explain what you are changing in descriptive detail.

Choose Your Key Performance Indicators

Key performance indicators (KPIs) are what help you decide whether the experiment is going as you expected. Some examples include: Click-Through Rate (CTR), Revenue, Pageviews, New Users, Signups, Email Subscriptions.

Select Your Experiment Timeframe

Finally, choose a start and end date for when you will be running this experiment.

Setup Your Variants

Now that your experiment is setup, upload photos of both your variants so you can keep track of the changes visually. When there is a clear winner you can select a variant using the dropdown menu.

Important: When you complete the experiment you will no longer be able to edit any of the details.

Track Your KPIs using Metrics

You can track how your experiment by opening the Metrics windows. You can submit data manually or programmatically (See developer docs).